Limited to 50 pieces
The Area-27 Tourbillon
A bespoke Area 27 tourbillon watch connecting fine watchmaking, motorsport heritage and automotive history in a mechanical timepiece made for the club's story.
A mechanical artifact
Designed With Purpose
"I don't drive to live, I live to drive."
The engraved caseback carries the Area 27 track outline, the Gilles Villeneuve quote and the individual numbering for the limited run.
Motorsport, captured in time.
The Area-27 Tourbillon is a bespoke, retro-inspired mechanical timepiece created exclusively for Area 27 members. Only 50 pieces were ever made, each individually numbered 1-50, and there will never be another run.
Fine watchmaking with Area 27 history
This limited series connects tourbillon fine watchmaking with automotive history, Area 27's circuit heritage and the kind of mechanical design that belongs naturally beside great cars, great drivers and great racing stories.
Designed with purpose
- Automatic mechanical movement with 27 jewels
- Exhibition tourbillon at 6 o'clock
- Retro 1970s cushion-case profile inspired by classic racing chronographs
- Italian leather racing strap with Area-27 blue stitching
- Custom crown and dial detailing inspired by the Area 27 track
- Stainless steel case with 10 ATM water resistance
The caseback says it all
The caseback carries the Area 27 track outline, individual numbering and the Gilles Villeneuve quote: "I don't drive to live, I live to drive."
This is not just a watch. It is a piece of the circuit you can wear.
Why this matters
Fifty members will own a mechanical artifact that will never be produced again. Years from now, this watch will be remembered not only as a timepiece, but as a founding-era relic of Area 27 from the people who were here when the circuit was still building its legend.
Like early race posters from Monaco, original Le Mans pit passes or a signed helmet from a champion, it marks belonging.
Provenance
This limited series was commissioned by Robbie Dickson, one of the owners and directors of Area 27, an automotive engineer and lifelong watch collector who opened Canada's first Hublot boutique.
It was created in house by Area 27's own product design team, inspired by a personal passion for motorsport, mechanical design and horology, with a simple goal: to craft a lasting piece of Area 27 history that members could wear.