Black helicopter displayed at an outdoor product launch reception beside the Area 27 clubhouse in Oliver, British Columbia

Product launch venue in the Okanagan

Give Your Next Launch A Stage With Energy

Reveal a wine, culinary, lifestyle, technology, luxury or automotive product in a distinctive venue with presentation spaces, flexible displays, hospitality and memorable Okanagan scenery.

A launch people can experience

Make The Product The Centre Of The Day

We give launch teams a setting where guests can discover a product through presentation, tasting, demonstration, conversation and hospitality. The modern clubhouse, showroom, bar, kitchen and wrap-around patio create distinct zones for reveals, media capture and guest experiences.

Wine, food and beverage, luxury, lifestyle, technology, consumer and automotive products can each be given an event format that suits the audience. Three large sliding glass doors allow suitable showcase products or vehicles to enter the second-floor clubhouse, while the surrounding property provides generous space for arrival, display and outdoor activations.

Gourmet catered food prepared for guests at an Area 27 product launch
Food, beverage and presentation can be integrated into a polished product launch experience.

From reveal to reception

One Venue, Multiple Launch Moments

  • Indoor product reveal, tasting or presentation with audio-visual support
  • Flexible showroom displays and outdoor brand activations
  • Approved photography across varied backdrops
  • Press briefings, interview space and guest hospitality
  • Kitchen, bar and patio service for guests and event teams

Client-provided production teams can coordinate approved photography and videography with Area 27. Plans involving drones, temporary structures, signage, large displays or unusual technical requirements should be identified early so the Area 27 team can review access, setup and scheduling needs.

For automotive launches, continue to the dedicated OEM and dealer event venue page. For a location-led event, explore the Area 27 gallery.

Bring the idea to us

Plan An Event With A Sense Of Place

Share the date, guest count and atmosphere you have in mind. We will help identify the right mix of space, hospitality and support.

Request a proposal